Progressive Communications

Fun Thanksgiving Game

Challenge: Every year at Thanksgiving Progressive Communications sends out a thank you to all of its clients. Most years we send a print piece, but this year we wanted to remind our clients of our excellent web services.

Solution: Progressive Communications created a cruelty-free, interactive game that enables visitors to appropriately dress a turkey for Thanksgiving. Users can send an e-card of the turkey they dressed with the background of their choosing to a friend.

“Dress-The-Turkey has been a huge viral success,” says Interactive Creative Director Luke Knowles. Progressive Communications sent out 1,400 emails to clients and prospective clients on November 11. As of November 30, Dress-The-Turkey has had over 25,000 visitors.

Awards: Dress-The-Turkey was awarded the much coveted Macromedia Site of the Day on November 25, 2004.

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