To inform prospective clients about the different marketing solutions Progressive Communications has to offer, a creative user-friendly print piece needed to be created to serve as a reference for clients. With the wide range of services Progressive Communications offers, the design group was presented with a challenge to inform clients in a creative format about all these services.
Solution:
An interactive, spiral-bound kit included information on each of Progressive Communications services. This binder is able to contain samples of work, games related to each of the services, and was a creative way to make an impression on prospective clients. Progressive Communications team of designers pulled together to create this innovative piece, each taking charge of a section in the binder.
Awards:
This informational binder won Best of Collateral in the 2004 ADDY Awards, a Regional ADDY Award, the Benny Award, and was a finalist for “What Teams Can Do” in the How Conference.