Flowers and pens for a trade show invitation

Challenge:

FNGLA wanted to include fresh cut flower exhibitors in their tropical plant show, to give buyers the opportunity to buy a variety of plants. The goal of the print piece was to move fresh cut flower vendors to buy booth space and participate in this trade show.

Solution:

Progressive Communications created an invitation with a flower pen as the center of the piece. The purpose of the pen was for the prospective exhibitors to use the pen to sign up for booth space. This piece created a lasting impression on everyone that was invited to the trade show and even those that were not able to attend the show had positive remarks about the invitation. “We love the TPIE exhibitor invitation!!!” Linda Adams from the FNGLA commented.

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